Nimmity ZappertIt’s easy to think AI is there to do the selling for us. But in B2B sales, AI is most powerful when it supports us to do what we do well: the selling itself. I share five practical ways I use AI in my own business, in the order a sale usually happens
Nimmity ZappertIn B2B Sales, sometimes the simplest things are the best. When a buyer has one quick question, a five-minute phone call is often the most helpful answer. Why it builds trust so quickly, how to make it feel easy, and where AI fits in.
Nimmity ZappertBuyers are still human. Let AI take the busywork, so you can lean into what you do best: connecting with people.
Nimmity ZappertMarketing brings in leads and sales closes them? It's not that tidy. Here's how marketing and sales pass the baton across the customer journey, and where AI helps versus where you need to lead.